A closer look

SikRik Masks

SikRik Masks creates high-end latex masks, stage wear, and collectibles inspired by horror, true crime, music, and cult culture. The business needed a better way to manage and sell its products than its outdated website and manual ordering process could provide. A new WordPress website and WooCommerce storefront brought the catalog into a more organized shopping experience. Visitors can browse by product category or collection, with automatic sorting and conditional templates that give different product lines their own visual identity. The Trick or Treat Studios catalog uses a white-and-orange presentation, while SikRik's original creations feature a darker, blood-red aesthetic. This approach keeps the collections visually distinct without requiring separate storefronts. The design embraces the brand's horror-inspired personality with gritty textures and dramatic styling, balanced by straightforward product navigation and purchasing. A gallery of past creations and a contact form also provide ways to explore previous work or inquire about custom pieces. SikRik Masks continues to receive managed hosting and ongoing website maintenance through Channel 37 Online.