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Hey, I'm Shelby!
I’m a Phoenix native with a passion for helping small, local businesses and creatives flourish the best way I can: with a kick-ass website. I’ve had a deep love for everything about computers since childhood, which lead me to formally study such subjects as computer programming, networking, and website design and development in my adolescence and well into my adult life. After spending the first five years of my career mastering the world of pizza-chain restaurant management, I decided it was time to go back to school and pursue my lifelong goals in the tech field.
I launched Jumpin’ Fred Flash (Channel 37 Online as of 2023) in 2017 after working for a large web hosting company where I helped people fix and start up their websites. After hearing countless grievances and horror stories of web developer-client relationships gone wrong, I quickly identified a need for someone with technical and creative skills, and a heart, in the web development world. I get a kick out of learning about each one of my clients and their goals, and seeing our collaborations come to life.
Since 2018, I’ve played web developer roles as a freelancer for my own company, as a contractor, and as a part-time or full-time employee for other companies. Currently, I am looking for my next full-time opportunity, but continue to manage and build sites for my own clients.
Basically, websites are my entire life.
When I’m not tinkering with websites, you can find me at a local brewery or restaurant somewhere around the valley, or out thrifting for vintage technology. Sometimes I take a break to hang with my favorite people, or just melt in front of the TV with a cold beer to enjoy my favorite shows.
Below are some short interviews I have done for a few online publications!
I LOVE what I do, and I love that YOU love what YOU do!
Working With Me FAQs
Choosing a web developer is about more than technical skills—you also need someone you can actually work with. Here are a few things to know about me, my experience, and what you can expect when we work together.
Who will I actually be working with?
Me! I’m Shelby, the developer behind Channel 37 Online. You won’t be passed between a salesperson, project manager, designer, and mystery developer you’ve never spoken to. I handle the work and communication directly, from planning to launch.
How long have you been building websites?
I’ve been working with websites since 2017 and professionally building and managing websites for businesses since 2020. My experience includes freelance, contract, and agency environments, along with managing websites across a wide range of industries.
What platform do you specialize in?
WordPress is my primary platform. I work extensively with Elementor and can also handle custom development, integrations, troubleshooting, migrations, performance work, analytics implementation, and the technical work that tends to happen beyond the page builder.
What is it like working with you?
I keep things straightforward. I’ll ask questions when I need clarification, explain technical decisions without unnecessarily burying you in jargon, communicate throughout the project, and tell you when I think there’s a better approach than the one originally proposed.
With AI building websites now, why hire a developer?
AI is a useful tool, and I use modern tools in my own workflow too. But generating a website is only part of the job. There’s still strategy, design judgment, development, accessibility, performance, SEO, integrations, testing, maintenance, and the inevitable “why is it doing that?” moments. Hiring me means there’s an actual person responsible for making all of those pieces work together.
Do you work with agencies or other creative teams?
Yes. I can work alongside marketing agencies, designers, SEO teams, and other partners as a development resource, including white-label and overflow WordPress development.