About Channel 37 Online
Behind Channel 37 Online is one developer, a whole lot of WordPress experience, and a habit of getting curious about how things work. What started as an interest in building websites turned into a business built around solving problems, figuring out the tricky stuff, and making the process a little less complicated for everyone involved.
*Cue the backstory*
Channel 37 Online was born out of love, and spite. After working for a large web hosting company and hearing one too many horror stories about broken websites and bad developer relationships, it became pretty obvious there was room for a different kind of web company. One where technical skill, creativity, clear communication, and actually caring what happens after launch all matter.
Plot twist: it became a business
That experience shaped what Channel 37 Online is today: an independent WordPress development business built for companies and agencies that need experienced technical help without a bloated process. The work spans complete builds, redesigns, troubleshooting, integrations, migrations, performance, technical SEO foundations, and ongoing support.
So who's driving this thing?
I’m Shelby, a Phoenix-based WordPress developer who has been obsessed with computers for literally as long as I can remember. That eventually turned into studying programming, networking, web design, and development. That was followed by years of hands-on work building, fixing, managing, and troubleshooting websites.
My background spans freelance, contract, in-house, and agency environments, working with businesses across a wide range of industries. WordPress is my main playground, but my work regularly stretches into integrations, migrations, performance, accessibility, technical SEO foundations, analytics, troubleshooting, and whatever strange thing the site has decided to do that day.
I like the technical side of the job, but I also care a lot about making the process easier for the people on the other side of it. Clear communication, practical decisions, and websites that stay manageable after launch matter just as much as getting the code right.
Basically, websites take up an unreasonable amount of my brain space. When they don’t, there’s a decent chance I’m checking out a local brewery or restaurant, messing with old technology, or parked in front of the TV with a cold beer and a cat or two.
Real-world WordPress experience
Turns out, working on websites for years teaches you a thing or two. From development and technical troubleshooting to the systems and processes that keep projects on track, there's plenty of real-world experience behind the work. And plenty of lessons learned from figuring things out the hard way.
Years of working with WordPress means building websites, untangling technical problems, and occasionally wondering why something that worked yesterday has suddenly changed its mind. There's always something new to figure out, and that's part of the fun.
From working one-on-one with business owners to handling development behind the scenes for agencies, no two projects work quite the same way. Good communication, realistic expectations, and actually following through make everyone's life a whole lot easier.
When a website starts acting up, throwing more code at it isn't always the answer. Tracking down plugin conflicts, layout issues, and other technical headaches starts with figuring out what's actually wrong, not just making the symptoms disappear.
Some projects start with a blank slate. Others arrive with years of plugins, questionable decisions, and a few mysteries nobody wants to claim. From new builds and redesigns to integrations and ongoing support, there's plenty of experience working with both.
Ways to work with Channel 37 Online
Building something for your own business? Need dependable development backup for your agency? There are a couple of ways to make that happen, depending on what you've got going on.
Big idea, overdue redesign, or something that's driving you up the wall? Get hands-on WordPress development and technical support without having to become a website expert yourself.
When the client work keeps coming but the development schedule isn't getting any roomier, bring in some extra help. White-label builds, technical troubleshooting, and overflow support without another full-time hire.
FAQ
Curious about how projects work, who handles the technical details, or what it's like to collaborate with Channel 37? Fair questions. Here's a little more information before getting the conversation started.
Ask something elseWho is behind Channel 37 Online?
Channel 37 Online is an independent, Phoenix-based WordPress development business working with direct clients and agencies. The focus is practical web development and ongoing website support. Website services range from new builds and redesigns to technical fixes and ongoing support.
Do you work directly with business owners or with agencies?
Both. Businesses can request direct WordPress development and support, while marketing and design agencies can arrange white-label implementation. Agencies can also arrange white-label development or overflow production support.
Do you only work with clients in Phoenix, Arizona?
No. Channel 37 Online is based in Phoenix and works remotely with clients throughout the United States. Project communication and reviews can usually happen online. To talk through the project, contact Channel 37 Online with your goals and existing website details.
What happens if my WordPress website needs help after launch?
Post-launch support can include updates, repairs, monitoring, and small content changes, depending on the project arrangement. Ongoing WordPress maintenance covers routine updates and preventive site care.
Do you use AI when building WordPress websites?
AI can be useful for research, drafting, and repetitive development tasks, but the finished website still requires human review, real-world testing, and accountability for the work delivered. WordPress development includes implementing features and testing them in the context of the full website.
Whether you've got a detailed project plan or a website that's simply being a pain in the ass, there's a good place to start.
Have a project in mind, something that needs fixing, or just a question? Share a few details below to get the conversation started.
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