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Same Signal. New Frequency.

PublishedOctober 26, 2026
Reading time4 minutes

Black cat in front of computer screen looking back

Well, look at that. Channel 37 Online got a whole-ass makeover.

I have been very very verrrrrry hard at work since October 1st learning new tools and cool new ways to do cool new things. One of the biggest projects I have been working at is the very thing you are viewing right this moment. In addition to raising two new kittens who were sitting on my lap or on my desk 90% of the time I was in front of a computer working on all of this.

And this isn’t just a fresh coat of paint. It’s the beginning of a new chapter for Channel 37 Online.

So, what’s new?

A completely rebuilt website, for starters.

The new site is faster, cleaner, easier to navigate, and a whole lot more representative of what Channel 37 Online has become. There’s a fresh design, a growing portfolio, better information about services, and plenty of little details. I feel like this update was long overdue and gave me a chance to show off all the new skills and knowledge I’ve picked up over the last four years.

Websites and website accessories.

Channel 37 Online has grown quite a bit since its early days. And recent employment decisions have given me the time to take that even further.

WordPress development is still at the heart of everything, but there’s a lot more happening behind the scenes these days.

From full website builds and redesigns to maintenance, performance optimization, troubleshooting, migrations, hosting, domains, and custom integrations, etc etc etc… I just would really like to help make the technical side of running a website a whole lot less shitty and annoying.

Whether you’re starting from scratch, dealing with a website that’s suddenly decided to ruin your day, or just need someone who knows what they’re doing, there’s probably a way I can help.

And if there isn’t, you’ll get real answer from a real human, not another sales pitch.

Agencies! Let’s be besties!

Another big part of this new direction is making room for agency partnerships.

Channel 37 Online now has a dedicated space for marketing agencies, designers, and other creative teams looking for reliable WordPress development support.

Need someone to build the thing, fix the thing, maintain the thing, or figure out why the thing stopped working? Heyyyyyyyy I can do that!

White-label development and ongoing technical support are available for agencies that need an extra set of hands without adding another full-time employee.

You handle the client relationship. The website stuff gets handled. We make money. We party.

Check out the shop! It’s always been there but check it out!

Channel 37 Online has merch! I paid a lot for this very cool logo and I want it to be on all the things.

Shirts, mugs, stickers, accessories, and other assorted objects featuring my lil desert alien.

Capitalism, but make it cool!

But wait, there’s more!

The new website is just the starting point.

There’s more coming, including new blog posts, useful WordPress tips, behind-the-scenes development stuff, project updates, and whatever else seems worth sharing.

Expect practical advice, occasional opinions, and probably a little complaining about or praising of assorted things.

There are also more projects, improvements, and ideas in the works. Ya girl doesn’t stop. (I am so tired all the time!)

Here’s to whatever comes next.

I created Channel 37 Online because I want to build cool websites that actually work, solve problems, and make technology a little more approachable.

That part isn’t changing.

What is changing is how much more there is to offer, who there is to work with, and where this whole thing is headed.

So take a look around the new site. Check out the work, explore the services, grab some merch, and come back once in a while.

Stay tuned,

-Shelby

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