Custom WordPress integrations & development
Your website should play well with others.
Your CRM, email marketing, payment systems, and WordPress website all have jobs to do. Getting them to work together shouldn't be one of yours. From third-party integrations to custom functionality, get the right connections and features without a tangled mess of workarounds.
Connect the essentials
Make the introductions. Skip the awkwardness.
WordPress doesn't have to be an island. Connect the platforms your business relies on so information gets where it needs to go, tasks happen when they're supposed to, and nobody has to spend Friday afternoon copying data between systems.
HubSpot and Salesforce
Connect website forms, lead data, and customer information with your CRM so opportunities don't get lost somewhere between the submit button and the sales team.
Mailchimp & ActiveCampaign
Send subscribers, form submissions, and other website data into your email marketing platform. Build better follow-ups and automations without playing copy-and-paste with contact lists.
Stripe and WooCommerce
Connect payment processing, product information, orders, and ecommerce workflows so customers can check out and your systems can handle what happens next.
Beyond the basics
Because not everything comes in a plugin.
Sometimes the feature you need doesn't exist out of the box. Other times, it does, but comes bundled with seventeen things nobody asked for. Custom WordPress development makes room for the functionality your business actually needs.
Custom post types
Products, projects, staff, resources, directories, or whatever else your website needs to organize. Custom post types give structured content its own home instead of cramming everything into standard pages and posts.
Custom fields
Add fields tailored to your content and workflows. Make information easier to manage, update, and display without turning every content change into a scavenger hunt.
Tailored user experiences
Create custom interfaces, content views, and functionality for customers, staff, or other user groups. Because one-size-fits-all isn't always a particularly good fit.
Under the hood
The little things that prevent big headaches.
Connecting two systems is one thing. Making sure they exchange the right information, handle errors, and keep working after the next update? That's where the real development work comes in.
Clean implementation
Keep the spaghetti on the dinner table. Custom code and integration logic should be organized, documented, and maintainable. Future changes shouldn't require an archaeological expedition through somebody else's shortcuts.
Reliable data flow
Information should know where it's going. Make sure data moves between systems in the correct format, reaches the right destination, and doesn't mysteriously vanish halfway through a workflow.
Error handling & testing
Hope is not a testing strategy. Test the important interactions, account for common failure points, and make sure issues can be identified before they create a chain reaction of problems.
Maintainable setup
Build for tomorrow, too. Platforms change, requirements evolve, and eventually something needs updating. A maintainable integration makes those changes easier without having to start from scratch every time.
The work doesn't stop
Third-party tools didn't get the memo about staying put.
APIs change. Plugins update. Credentials expire. And occasionally, something that worked perfectly yesterday decides it's done cooperating.
Ongoing integration support helps identify problems, adjust configurations, and keep connected systems functioning as platforms and business needs change.
Put automation to work
Your time is worth more than manual data entry.
The right integrations do more than connect a few platforms. They reduce repetitive work, improve consistency, and help your business operate without someone constantly babysitting the software.
More consistent data
One customer shouldn't become five records. Reduce duplicate entries and help keep important customer, lead, and transaction information aligned across platforms.
Faster workflows
Keep things moving without the extra clicks. Trigger follow-ups, notifications, updates, and other routine actions without requiring someone to remember every step.
Better visibility
Less guessing. More knowing. Connect website activity with the tools used to manage leads, customers, and business performance. Get a clearer picture of what's happening without hunting through five dashboards.
FAQ
Let's talk compatibility.
Not sure whether two platforms can communicate, what an API actually does, or whether a custom feature is possible? Here are a few answers before things get too technical.
Get a straight answer
What kinds of third-party tools can you connect to a WordPress website?
Depending on compatibility and account access, WordPress can connect to CRMs, email marketing platforms, booking systems, payment tools, analytics, and other services. Each integration is evaluated individually. Larger feature builds may require broader custom development work.
Can you connect website forms to HubSpot or another CRM?
Often, yes. Form-to-CRM connections may use supported plugins, built-in connectors, webhooks, or APIs. Field mapping, consent handling, and test submissions are important parts of setup. Landing pages often depend on the same lead-capture and tracking integrations.
Can you fix a WordPress integration that stopped working?
A broken connection may be caused by changed credentials, expired tokens, plugin updates, webhook failures, or field mapping. The issue needs to be diagnosed before a fix is proposed. Troubleshooting and support covers focused repairs.
Will I need to give you access to my accounts or API keys?
Integration work generally requires appropriate access to the website and connected platform. Access should be scoped to the task, and credentials should be shared through a secure method, not pasted into public forms or ordinary email. To discuss scope, contact Channel 37 Online without sharing passwords or API keys in the initial inquiry.
Can AI set up all my website integrations automatically?
AI can help research an API or draft integration code, but it cannot replace access control, field mapping decisions, security reviews, live testing, or ongoing maintenance. Integrations need to work with actual accounts and real data. WordPress maintenance can help keep connected plugins and site features updated after implementation.
Do WordPress integrations need ongoing maintenance?
Sometimes. Plugin updates, third-party API changes, expired credentials, and changes in connected systems can affect a previously working connection. Depending on the integration, ongoing website maintenance may include monitoring and updates, while substantial repairs can be scoped separately.
Got two systems that refuse to cooperate?
Or an idea for something WordPress doesn't quite do out of the box? Share what needs to happen, what's currently standing in the way, and what a successful result should look like.